Product of elliptic curves

$$\operatorname{rk}\operatorname{NS}(E_1\times E_2)=\operatorname{rk}\operatorname{End}(E_1\times E_2)^\dagger=2+\operatorname{rk}\operatorname{Hom}(E_1,E_2)$$

$$\rho(X^{\mathrm{al}})=18+\operatorname{rk}\operatorname{Hom}(E_1^{\mathrm{al}},E_2^{\mathrm{al}})$$

$A$ $\rho(X^{\mathrm{al}})$ $\gamma(X,B)$, predicted What is known
square of CM 20 $1/2$ $1/2+o(1)$, CM theory
square of non-CM 19 $\sim c_X/\sqrt{B}$ infinitely many [Elkies]
CM times CM 18 $1/4$ $1/4+o(1)$, CM theory
CM times non-CM 18 $\sim c_X/\sqrt{B}$ infinitely many [Charles]
non-CM times non-CM 18 $\sim c_X/\sqrt{B}$ infinitely many [Charles]

What happens for K3 surfaces in general?